When FAWCO launched Target Project 6.0, Power Her Path at the 2026 Interim Meeting in Malta, the visual identity of the project was introduced alongside it. These graphics were designed not simply to represent the project, but to reflect the journey at its core — one of growth, movement, and forward progress.

From the donor medallions to the fundraising thermometer to the Power Her Path logo, each element was created to feel connected and intentional. Together, they form a visual language that supports the story of a project centered on creating pathways to dignity and opportunity for survivors rebuilding their lives.

 

 

Donor Medallions

The donor medallions were designed to recognize participation in a way that feels symbolic rather than purely decorative. Each bird represents a stage in a broader journey — reflecting growth, movement, and expanding possibility.

• Lark ($100-$1000) — The lark represents beginnings. Known for its upward song and early morning flight, it symbolizes hope, renewal, and the first spark of action. Every movement begins with lift-off.
• Swallow ($1001-$3000) — Swallows migrate in community, traveling long distances together. They symbolize perseverance, safe return, and shared direction. Progress builds through connection.
• Crane ($3001-$6000) — The crane is associated across cultures with longevity, dignity, and vigilance. Its steady, deliberate movement reflects sustained commitment. Endurance strengthens the cause.
• Albatross ($6001-$9000) — With the longest wingspan of any bird, the albatross represents reach and resilience. It crosses vast oceans, sustained by strength and balance. Vision expands with courage.
• Dove ($9001+) — The dove is an enduring symbol of peace and human rights. Echoing the UN’s hand-shaped bird emblem, it represents protection, advocacy, and shared humanity. The ultimate goal is freedom and dignity for all.

Together, these birds form a visual progression — one that mirrors the path from first opportunity to independence and stability.

Because the medallions appear on the Donor Wall, they do more than identify giving levels. They create a shared visual rhythm across the campaign and reinforce the idea that every contribution is part of something larger.

 

 

The Fundraising Thermometer

The fundraising thermometer was designed to feel like more than a simple progress indicator. Rather than only marking dollars raised, it visually follows a journey upward.

At the base, the imagery begins low and close to the ground. As the campaign grows, the flock rises, expands, and gains momentum, with birds gradually lifting higher into the open space above. By the top of the thermometer, the movement extends beyond the frame, suggesting not just reaching a goal, but creating something larger and farther-reaching than a single number.

This upward movement reflects the spirit of Power Her Path itself — the idea that support can create lift, and that collective effort can help open the way toward greater independence and opportunity.

 

 

The Power Her Path Logo

 

The final logo brings the project together in a single mark. At its center is a rising path, paired with a human figure moving upward and forward. The circular motion surrounding the figure suggests both momentum and connection, while the path itself gives visual form to the project name.

The surrounding blue arcs echo elements of Pacific Links Foundation’s visual identity, subtly reinforcing the partnership at the heart of the project. This connection grounds the design in collaboration while maintaining a distinct identity for Power Her Path.

The design was created to feel dynamic without being complex, and symbolic without becoming abstract. It reflects movement, partnership, and the idea of a future that can be shaped through support and opportunity.

The horizontal version of the title, used across the website and campaign materials, extends this visual language while maintaining a consistent and recognizable identity.

 

 

A Shared Visual Language

Taken together, these elements were designed to work as a cohesive system. The medallions, thermometer, and logo each serve a different purpose, but all reflect the same underlying idea: progress is built step by step, and collective support can help create real pathways forward.

As Target Project 6.0 continues, these visuals will appear across campaign materials, donor recognition, and project updates — helping create an identity that is both recognizable and meaningful within the FAWCO community.

 

 

Be Part of the Story

Power Her Path is more than a theme — it is a shared effort to support women rebuilding their futures with dignity, skills, and opportunity.

We invite you to follow the campaign, explore the Donor Wall, and be part of the collective effort behind Target Project 6.0.